The 2018 edition of the Beer, Bourbon & BBQ Fest was held in Toronto from August 24th until the 26th. The summery food-celebrating event gathered more than 15 top tier street vendors. From Heirloom's sustainable food offerings and the Jerk Brothers' authentic Carribean cuisine to Fidel Gastro's pioneering kitchen and the Apple Fritter Factory's deep fried carnival treats, Taste Toronto's BBQ Fest is a venue for the tastiest dishes and beverages from the multi-cultural metropolitan.
In addition to the mouth-watering cuisine, the event offered a total of four live country bands, axe throwing games, line dance tutorials and even a mechanical bull. As suggested by the name, the BBQ Fest also gave consumers access to a craft selection of bourbon, cocktails, and beer.
Tasty Summer BBQ Fests
The Beer, Bourbon & BBQ is a Social Experience That Celebrates Cooking
Trend Themes
1. Food Festival Trend - Social experiences that offer access to diverse, high-end street food and drinks, as well as diverse entertainment options.
2. Sustainability Trend - Sustainable food offerings from vendors, which promote a healthier lifestyle and a smaller carbon footprint.
3. Craft Drink Trend - Craft selections of bourbon, cocktails and beer to try, which encourage consumers to experiment with and appreciate new flavors.
Industry Implications
1. Event Planning Industry - Event planners can incorporate diverse entertainment options and sustainable food offerings into event designs to attract attendees.
2. Food and Beverage Industry - Food and beverage companies can feature sustainable, diverse street food and craft drinks in their products and marketing to entice consumers.
3. Entertainment Industry - Entertainers and producers can integrate diverse entertainment options such as bands, axe throwing games, line dance tutorials, and mechanical bulls into events that cater to diverse audiences.