After starting last year's sandwich wars, Popeyes is keeping the competition on its toes with a new BBQ Bacon Cheddar Chicken Sandwich. While the savory new offering is still only in the testing stage, the sandwich could be the next bestseller for the chicken chain.
Though Popeyes' original chicken sandwich was already a hit, the chain is looking to shake things up by testing a new BBQ Bacon Cheddar Chicken Sandwich at select locations in the Denver, Colorado area. Just as the name suggests, the new sandwich starts with the same crispy-fried chicken breast filet that fans know and love, and pairs it with barrel-cured pickles, cheddar cheese, bacon, and a rich BBQ sauce on a buttered and toasted brioche bun, for a sweet and smoky flavor combination.
BBQ-Smothered Chicken Sandwiches
Popeyes' is Testing a New BBQ Bacon Cheddar Chicken Sandwich
Trend Themes
1. BBQ Bacon Sandwiches - QSRs should experiment with unique twists on classic sandwiches to attract customers and stay ahead of competition.
2. Regional Menu Testing - Testing specific menu items in targeted regions can provide valuable insights for QSRs to determine which items are worth nationwide launch.
3. Limited-time Offerings - Introducing new menu items as limited-time offerings can create buzz and urgency for customers to try and potentially become regular menu items.
Industry Implications
1. Quick-service Restaurants (qsrs) - QSRs can constantly innovate and experiment with their menu offerings to attract and retain customers.
2. Food and Beverage Manufacturing - Manufacturers can help develop and produce unique flavor profiles and ingredients that QSRs can use for their menu items.
3. Food Service Distribution - Distributors can provide targeted delivery services to QSRs based on regional menu testing and limited-time offerings.