While many fast food chains continue to introduce paired-down dishes that will appeal to health-conscious consumers, sister chains Checkers and Rally’s are taking the opposite approach by adding even more ingredients to existing menu items. The latest dish to receive an indulgent upgrade is the chains' ever-popular Big Buford burger.
The new BBQ Bacon Big Buford burger is similar to the existing Big Buford in that it features two beefy hamburger patties, two slices of American cheese, red onions, iceberg lettuce, a slice of tomato, mayo and dill pickles. The difference is that the new version of the burger also include two slices of extra-crisp bacon and a generous helping of smoky BBQ sauce. The result is an ultra-indulgent -- and significantly more messy -- version of a hearty beef burger.
Juicy Barbecue Burgers
The New BBQ Bacon Big Buford is Oozing with Smoky BBQ Sauce
Trend Themes
1. Indulgent Fast Food - Opportunity for fast food chains to upgrade existing menu items with indulgent ingredients to cater to customers looking for a decadent dining experience.
2. BBQ Burger Innovation - Innovative fast food chains can create BBQ burger variations by adding smoky BBQ sauce and crispy bacon to their existing burger offerings.
3. Messy Food Trend - Embracing the messy food trend by creating burgers with generous toppings and sauces can attract consumers seeking a unique and messy eating experience.
Industry Implications
1. Fast Food - Fast food chains can leverage the trend of indulgent food to attract customers seeking satisfying and flavorful meals.
2. Burger Chains - Burger chains can capitalize on the BBQ burger innovation trend by offering new and exciting burger variations to appeal to burger lovers.
3. Casual Dining - Casual dining establishments can incorporate the messy food trend into their menus, offering messy burgers as a fun and interactive dining option.