As Star Wars collectibles are continuing to roll out before the debut of the latest film, Kay Jewelers has joined in on the making of sci-fi merchandise with its opulent BB-8 Droid.
In partnership with Disney Consumer Products, Kay Jewelers created a stunning interpretation of the newest Star Wars droid. Taking 600 hours to construct, the Kay Jewelers BB-8 Droid is 4.25″ high and weighs just over 1.5 lbs. The opulent figurine is made of 18 carat yellow gold and features 860 18 carat diamonds. Considered absolutely priceless by any overzealous Star Wars fan, this luxury piece does come with a budget-breaking price tag.
With a base price of $135,000, this little collectible will be displayed at the Force 4 Fashion exhibit in New York and auctioned off for charity.
Gilded Sci-Fi Droids
This Diamond-Studded BB-8 Droid is Fit for Luxurious Star Wars Fans
Trend Themes
1. Luxury Collectibles - There is an opportunity for luxury brands to partner with popular franchises and create limited-edition collectibles for fans with high spending power.
2. Experiential Marketing - Brands can create immersive experiences, like the Force 4 Fashion exhibit, to showcase their products and generate buzz, leading to increased brand awareness.
3. Customized Merchandise - With the rise of 3D printing technology, there is an opportunity for brands to provide customized merchandise, like personalized figurines, for fans to create a more unique and personalized collectible experience.
Industry Implications
1. Luxury Goods - Luxury goods brands can carve out a segment in the collectibles market by partnering with popular franchises and creating high-end limited edition merchandise.
2. Entertainment - Entertainment companies can leverage partnerships with luxury brands to create unique marketing opportunities, creating more excitement for upcoming films/shows while driving revenue.
3. 3D Printing - Companies in the 3D printing industry can create a niche for themselves in the collectibles market by providing customized services for fans who want unique and personalized merchandise.