British publishing house Hodder & Stoughton dreamt up a creative and interactive way to promote the upcoming release of Stephen King's new collection of short stories 'Bazaar of Bad Dreams.'
To help promote the British edition book release, the publishing company took to Twitter, asking people to send in descriptions of their nightmares to be illustrated in the style of UK cover art for 'Bazaar of Bad Dreams.' Using the hashtag #BazaarDreams, users are free to tweet their most frightening or surreal nightmares to be depicted by illustrator Seb Chaloner.
The nightmarish drawings feature a combination of stark black illustrations set against a backdrop of vibrant water colors, and make for an unsettling and innovative interactive social media marketing campaign.
Nightmarish Book Art
The Release of 'Bazaar of Bad Dreams' Features Illustrated Nightmares
Trend Themes
1. Interactive Social Media Marketing - Hodder & Stoughton used an interactive social media marketing campaign to promote Stephen King's new collection, showcasing an opportunity for other businesses to engage with their audience in creative ways.
2. User-generated Content - The use of user-generated content in the form of nightmare descriptions and illustrations presents potential opportunities for businesses that want to leverage their followers' creativity and boost engagement.
3. Illustration in Marketing - The use of illustrations in marketing campaigns, such as Seb Chaloner's nightmarish drawings, can create a unique and memorable brand experience for customers that businesses should consider incorporating into their marketing strategies.
Industry Implications
1. Publishing - Hodder & Stoughton's marketing campaign illustrates how publishing companies can use creative marketing tactics to promote their books and engage with readers.
2. Art and Design - Seb Chaloner's illustrations showcase an opportunity for artists and designers to collaborate with businesses in creating unique and visually engaging marketing campaigns.
3. Entertainment - Stephen King's 'Bazaar of Bad Dreams' release and the marketing campaign surrounding it highlights the potential for entertainment companies to use social media to create buzz and excitement around a new release or event.