Premium men's grooming and lifestyle brand Baxter of California has teamed up with French fashion and boutique store Colette.
The two have come up with a interesting candle that claims to have captured the scents one would experience when visiting the West Coast state. Designer Marc Altan who worked on the candle has given it the name 'Cruel Summer.' It's hard to imagine any summer in California to be cruel, but not being able to experience the atmosphere there is definitely torture.
The Baxter of California and Colette soy wax candle has a mixed scent that includes a floral green bouquet featuring hyacinth, cyclamen, mixed with fresh coastal scent on top of a musky cedar wood undertone. It is a powerful and captivating scent that captures the ambiance of California.
State-Smelling Scents
Baxter of California and Colette Bring You the Smell of California
Trend Themes
1. Premium Men's Grooming - Disruptive innovation opportunity: Develop scented grooming products that capture the essence of different locations.
2. Collaborative Product Development - Disruptive innovation opportunity: Partner with niche stores and designers to create unique and captivating products.
3. Scented Home Fragrances - Disruptive innovation opportunity: Create candles and diffusers that evoke the scents of specific places or experiences.
Industry Implications
1. Cosmetics and Personal Care - Disruptive innovation opportunity: Incorporate unique scents into men's grooming products to create a sensory experience.
2. Fashion and Retail - Disruptive innovation opportunity: Collaborate with boutique stores to develop exclusive products that appeal to niche markets.
3. Home Decor and Fragrance - Disruptive innovation opportunity: Explore new ways to capture and recreate scents that transport people to different locations.