Bauble Bar is an online jewelry startup that is setting itself apart through the use of Vee24, a live video conferencing platform that allows its stylists to connect directly with shoppers.
Like a lot of sites, when browsing the web shop's assortment, Bauble Bar offers a Live Help chat feature. What sets this experience apart is that it allows customers to log in with Facebook and begin a video conversation with a stylist. These virtual consultations are like having a personal shopper right at your fingertips, making it easy to get a live look at products up close, which doesn't typically happen with online shopping. Five months after Bauble Bar started using Vee24's platform, the e-commerce company saw a 300% increase in the average order value.
Online Jewelry Consultations
Bauble Bar Pairs Its Web Shoppers with a Personal Stylist
Trend Themes
1. Live Video Consultations - The trend of using live video consultations is disrupting the way customers shop online, providing a personalized and interactive experience.
2. Virtual Personal Shoppers - The trend of virtual personal shoppers is redefining the online shopping experience by offering personalized assistance and advice to customers.
3. Enhanced Online Engagement - The trend of enhanced online engagement, such as video consultations, is transforming the way businesses interact with their customers, leading to increased customer satisfaction and sales.
Industry Implications
1. E-commerce - The e-commerce industry can leverage live video consultations to enhance customer experience, boost sales, and differentiate themselves from competitors.
2. Fashion and Jewelry - The fashion and jewelry industry can tap into the trend of virtual personal shoppers to provide a personalized shopping experience, ultimately driving customer loyalty and increasing sales.
3. Technology - The technology industry can develop and innovate video conferencing platforms like Vee24 to cater to the growing demand for enhanced online engagement and personalized customer interactions.