If you are a fan of exercise classes and share an appreciation for all things SoulCycle, you will be happy to hear the fitness company will be releasing a bath products collection next month. In a recent interview, SoulCycle Senior Master Stacey Griffith broke the news that in addition to offering indoor cycle workout classes, SoulCycle will also be selling a 'Spiritual Bath Kit.'
This very on-brand development will allow cycling loyalists to buy a bath products collection consisting of bath gel, bath oil, candles and a muscle soak. This is also great news for people who like to jump in a hot bath after exercising vigorously.
This offering is an unexpected yet completely consistent way for a brand to branch out.
Soul-Reviving Bath Kits
SoulCycle Will Be Releasing a "Spiritual" Bath Products Collection
Trend Themes
1. Spiritual Bath Kits - Increasing demand for spiritual wellness and self-care products leads to opportunities for companies to branch out into new markets.
2. Exercise-related Bath Products - The convergence of exercise and self-care creates opportunities for companies to market bath and body products to fitness enthusiasts.
3. Brand Extension - Expanding product lines can help companies to leverage existing brand recognition and attract new customers to their brand.
Industry Implications
1. Personal Care - The personal care industry can benefit from the trend towards spiritual wellness by developing products that cater to self-care and relaxation.
2. Fitness - Fitness companies can expand their product offerings beyond workout equipment and classes to include bath and body products that help customers to unwind and refresh after exercising.
3. Retail - Retail companies can capitalize on the trend towards self-care by stocking and promoting bath and body products that align with the values and interests of their customer base.