The Batelco Directory campaign shows that it's so easy to use, it will feel like peeling back the earth like a piece of paper in an actual directory, leaving behind the desired destination in plain view for the searcher. The campaign promotes how fantastically fresh the Bahrain telecommunications company is compared to the traditional Yellow Pages and even more recent business lookups such as Yelp and Google.
Created by Middle Eastern advertising agency FP7/BAH, each poster in the Batelco Directory campaign boasts a different color scheme to complement the different destinations used. Illustrated and photographed by Surachai Puthikulangkura, in collaboration with Supachai U-Rairat, the campaign aims to "communicate the convenience and ease [in] using the Directory," according to the agency.
Peeled-Back Earth Ads
The Batelco Directory Campaign Shows How Easy It is to Find a Place
Trend Themes
1. Interactive Ads - The Batelco Directory campaign shows how an interactive ad can capture the user's attention and promote the company.
2. Visual Marketing - Illustrations, colors, and photography from the Batelco Directory campaign show how visual marketing can be a powerful tool to promote a business.
3. Simplification of Services - The Batelco Directory campaign highlights how simplification of services can make a company stand out from traditional directories and online apps.
Industry Implications
1. Telecommunications - The Batelco Directory campaign shows how the telecommunications industry can effectively promote its services through creative marketing campaigns.
2. Advertising - The Batelco Directory campaign demonstrates how advertising agencies can work with companies to create visually stunning campaigns that promote their products or services.
3. Online Directories - The Batelco Directory campaign highlights how traditional online directories like Yellow Pages, Yelp and others can benefit from simplifying their services through creative campaigns.