The newest Baskin-Robbins flavor is inspired by an unusual breakfast item that has risen to popularity among adventurous foodies. In addition to featuring bits of actual cereal, the new ice cream flavor is designed to taste like the milk leftover from a bowl of cereal.
Baskin-Robbins recently announced that its August Flavor of the Month is Oreo Milk 'n Cereal. The new flavor consists of cereal milk-flavored ice cream infused with pieces of chocolate Oreo sandwich cookies, frosted corn flakes and a ribbon of crunchy frosted corn flake cereal. For those who want to sample the new treat for free, the chain is offering a free regular scoop of ice cream to those who download the new Baskin-Robbins app.
The new Baskin-Robbins flavor is meant to capitalize on the growing demand for dishes that allow consumers to enjoy cereal as a dessert or snack food instead of a breakfast item.
Breakfast-Inspired Ice Cream Flavors
The Newest Baskin-Robbins Flavor Tastes Like Cereal Milk
Trend Themes
1. Breakfast-inspired Desserts - Opportunity for companies to explore new and creative ways of incorporating breakfast items into dessert and snack foods.
2. Cereal Milk Flavors - Potential for ice cream brands to develop unique and popular flavors inspired by the taste of leftover cereal milk.
3. Limited-time Flavors - Strategy for food brands to release limited-time flavors to create buzz and excitement among consumers.
Industry Implications
1. Ice Cream - Ice cream companies can differentiate themselves from competitors by offering unique flavors inspired by popular breakfast items.
2. Snack Foods - Snack food brands can capitalize on the growing trend of dessert-inspired snacks by offering cereal-inspired products.
3. Food and Beverage Marketing - Opportunity for companies to utilize limited-time flavors and unique product concepts to create excitement and engagement with consumers.