In preparation for 2015 being the Year of the Sheep according to the Chinese Zodiac, a new Baskin Robbins flavor is being introduced. Dubbed 'Lucky Sheep,' this flavor has a strawberry ice cream base, mixed with fluffy marshmallow bits and chocolate chips.
The Lucky Sheep ice cream will only be served for an extremely limited time—from New Year's Day until January 12th. While you could eat it in cone form, the Baskin Robbins ice cream is also served in a more festive way as a Happy Doll Sheep sundae that's shaped like "a sheep pleasantly sleeping while having the year’s first dream," complete with two chocolate horns, fluffy whipped cream wool and a mini 2015 cone. This treat is a delicious way to ring in the Year of the Sheep.
Frozen Zodiac Treats
This Baskin Robbins Ice Cream Flavor Celebrates the Year of the Sheep
Trend Themes
1. Year of the Sheep Celebrations - Opportunity to create themed products and experiences to celebrate the Chinese Zodiac each year.
2. Limited Time Offerings - Creation of exclusive products or services for a short period of time to generate excitement and urgency among consumers.
3. Festive Food Presentations - Designing food items in creative and visually appealing ways to enhance the overall customer experience.
Industry Implications
1. Ice Cream Retail - Ice cream shops and brands can develop special flavors and promotions tied to specific holidays or events.
2. Food and Beverage - Restaurants and food brands can create limited edition menu items based on seasonal or cultural themes.
3. Event Planning and Decor - Event planners can offer unique decor and presentation concepts for themed celebrations and parties.