Basketball Skateboards is the new brand activation by celebrated fashion designer Heron Preston. The venture is done in collaboration with Jacuzzi who is a friend and a colleague of the creative. The newly launched label is an interesting intersection between two adjacent street cultures. Drawing from a pool of their mutual styles, Heron Preston and Jacuzzi are able to fill a niche and strengthen the self-expressive opportunities for those who enjoy both sports.
Basketball Skateboards is, of course, heavily influenced by the 90s aesthetic — a decade where skateboarding and basketball really grew and built a stronger community. The first line-up of goods by the contemporary streetwear label sees a selection of jerseys, skate chinos, as well as a few t-shirt designs.
Hybrid Sport-Inspired Fashion Concepts
Heron Preston Debuts His New Brand Basketball Skateboards
Trend Themes
1. Sport-inspired Fashion - Disruptive innovation opportunity: Integrate high-performance materials and functionality into fashion designs, catering to consumers who value both style and athletic performance.
2. Collaborative Brand Activations - Disruptive innovation opportunity: Partner with brands from different industries to create unique product offerings that appeal to a wider range of consumers and tap into new markets.
3. Nostalgic 90s Aesthetic - Disruptive innovation opportunity: Create products that evoke nostalgia for the 90s while adding a modern twist, appealing to consumers seeking a blend of retro and contemporary styles.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate elements of streetwear and athleticwear into high-end fashion, bridging the gap between luxury and street culture.
2. Sports - Disruptive innovation opportunity: Develop sports-themed merchandise and collaborations that combine the worlds of fashion and sports, appealing to athleisure enthusiasts and sports fans alike.
3. Skateboarding - Disruptive innovation opportunity: Fuse skateboarding culture with fashion, creating streetwear collections that cater to the skateboarding community and appeal to a wider audience.