The Fall/Winter 2017 Baserange collection is meant for consumers who appreciate fashion at its most simplistic -- with neutral colorways, comfortable cuts, and versatility being a few highly valued traits. The label, which was founded back in 2012 and is based out of France and Denmark, executes all of these elements perfectly.
In addition offering a vast variety of more traditional cuts that function as great wardrobe staples, Baserange includes a number of unconventional pieces that supply the collection with a slightly avant-garde aesthetic. The latter is especially spotlighted throughout the editorial, making the retro-looking shots that are situated in a desolate suburban neighborhood eye-catching to consumers, while also adding more depth to the simplistic pieces.
Stripped Down Streetwear Editorials
The New Baserange Collection Was Spotlighted with Retro Shots
Trend Themes
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Accessible Minimalism — Opportunity for disruptive innovation in creating simple yet stylish clothing options that are affordable for mass consumers.
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Versatile Designs — Opportunity for disruptive innovation in developing clothing pieces that can be styled in multiple ways for various occasions.
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Retro-inspired Marketing — Opportunity for disruptive innovation in using vintage photography and marketing techniques to create a unique brand image.
Industry Implications
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Fashion — Opportunity for disruptive innovation in creating minimalist and versatile clothing that caters to modern consumers.
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Photography — Opportunity for disruptive innovation in using retro and vintage styles to create visually appealing brand imagery.
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Marketing — Opportunity for disruptive innovation in utilizing unconventional advertising methods to promote fashion brands and products.