Following the credit crunch trend, bartering is alive and well in the UK. The Marksman pub, located in Shoreditch, East London, offers beer in exchange for useful items or services.
Dawn Kolpin, owner of The Marksman recognized substantial increases in the volume of barter ads based on popular internet classified ad site Craigslist. She found that the pub’s requirements could be filled easier with the more informal exchange method of offering beer for goods.
There is a growing number of people turning to barter to fulfill their everyday needs, fueling the cashless movement as people are finding creative ways to earn more and spend less.
Beer Bartering
UK Pub Cashes in on Credit Crunch By Letting You Swap Goods For A Pint
Trend Themes
1. Bartering - Opportunity for businesses to explore alternative forms of exchange and trade.
2. Cashless Movement - Potential for innovative payment solutions that eliminate the need for physical currency.
3. Creative Economy - Emerging market for unique goods and services that can be exchanged for value.
Industry Implications
1. Hospitality - Opportunity for bars and pubs to attract customers by accepting barter as a form of payment.
2. E-commerce - Potential for online platforms to facilitate barter transactions between individuals and businesses.
3. Local Services - Opportunity for service-based businesses to tap into the bartering trend by offering their services in exchange for goods or other services.