The Barkyn Box pet subscription service recently underwent a rebranding, and it enlisted the creative agency Mano a Mano in order to create packaging that is in keeping with the brand's contemporary image.
The new boxes feature minimalist labeling and are solely white and purple in color. On the box is the brand's hashtag, #barkyndogs, along with a sentence of encouragement that aims to get subscribers to upload their images of the box to Instagram – a free and simple marketing tool. Inside the boxes are five to seven different snacks, along with a toy that is adapted to the size of the dog the box is being sent to.
The Barkyn Box subscription service is ideal for pet owners who want to spoil their beloved animals.
Personalized Pet Subscriptions
Barkyn Offers Subscription Boxes Full of Treats for Dogs
Trend Themes
1. Personalized Pet Subscriptions - Subscription services that offer personalized boxes for pets are becoming increasingly popular, creating an opportunity for new companies to enter the market.
2. Minimalist Packaging - Companies are turning to minimalist packaging for their subscription boxes, creating opportunities for eco-friendly and cost-effective packaging solutions.
3. Social Media Integration - Subscription services are integrating social media into their packaging, creating opportunities for companies to leverage user-generated content for marketing purposes.
Industry Implications
1. Pet Care - The pet care industry is seeing increased demand for personalized subscription services, creating opportunities for new companies to enter the market with unique offerings.
2. Packaging - The packaging industry has an opportunity to provide eco-friendly and cost-effective solutions for the growing number of subscription services offering personalized boxes for pets.
3. Marketing - The marketing industry can help subscription services integrate social media into their packaging to better engage customers and leverage user-generated content.