With stylish plus-size clothing on the rise, it is time to address another fashion concern that happens to reside on the opposite of the fitness spectrum: the muscular form of active individuals. That is exactly what Barbell Denim does. Barbell Denim is a collection of jeans designed by a team of weight lifters, snowboarders, and rock climbers in Nevada that targets athletes.
Hunter Molzen, co-owner of Barbell Apparel, says, "We wanted jeans that were built for strong, powerful legs that would allow us to move completely freely and still look and feel like fashionable denim." Barbell Denim allows for amazing flexibility and freedom of movement that many will appreciate, even those without significantly muscular legs and butts.
Athlete-Targeting Jeans
Barbell Denim Addresses the Shapely Legs of Active Individuals
Trend Themes
1. Athlete-targeting Fashion - More fashion brands can cater to the needs of muscular individuals who require enhanced flexibility and comfort in their clothing.
2. Performance Fashion - Fashion that addresses practical concerns among consumers and improves their overall experience and satisfaction.
3. Body-positive Clothing - Clothing that empowers people of all body types and promotes inclusivity in the fashion industry.
Industry Implications
1. Athletic Wear - Athletic wear companies can expand their offerings to include jeans that cater to the needs of muscular individuals for everyday wear.
2. Fashion Retail - Retailers can collaborate with athletes and fitness enthusiasts to develop performance denim lines that appeal to a broader consumer base.
3. Bodybuilding and Fitness - Fitness and bodybuilding organizations can develop or partner with apparel companies to provide fashion options tailored to athletic body types, promoting a better understanding and appreciation for body diversity among athletes and fitness enthusiasts.