Dog Haus, the quick-serve restaurant renowned for its hearty foods, recently partnered with Phil Wills, the celebrity mixologist from the reality television show 'Bar Rescue', to unveil a new Mixologist Collaboration Series that includes the limited-edition 'Flux Capacitor' and 'Funky Town Shandy.'
For the month of November, a portion of the proceeds from the sale of these specialty cocktails will be donated to No Kid Hungry -- an organization seeking to end childhood hunger in America. In addition, Dog Haus will also bring back the Turducken, a delicious sausage topped with turkey gravy, Haus slaw, and crispy fried onions atop a grilled King's Hawaiin roll. This delicacy, according to the brand, pairs perfectly with both of the limited-edition cocktails.
Charitable Celebrity Cocktails
Dog Haus Partnered with ‘Bar Rescue’ Mixologist for New Cocktails
Trend Themes
1. Celebrity Mixologist Collaborations - The trend of partnering with celebrity mixologists to create unique and limited-edition cocktails in the quick-serve restaurant industry provides opportunities for businesses to offer exclusive experiences for their customers.
2. Charitable Promotions - The trend of donating a portion of sales to charitable organizations in the food and beverage industry provides opportunities for businesses to align their brand with a good cause and increase customer loyalty.
3. Limited-edition Menu Items - The trend of creating limited-edition menu items in the food and beverage industry provides opportunities for businesses to generate excitement and increase customer engagement.
Industry Implications
1. Quick-serve Restaurants - Quick-serve restaurants can partner with celebrity mixologists or create limited-edition menu items to provide an exclusive experience for their customers and generate excitement.
2. Food and Beverage Industry - The food and beverage industry can promote charitable organizations through their menu offerings and generate customer loyalty by supporting worthy causes.
3. Non-profit Organizations - Non-profit organizations seeking to end childhood hunger in America can partner with food and beverage companies to spread awareness and raise funds for their cause.