There are about 120 BLE (Bluetooth Low Energy) bar beacons that have been installed in Heineken locations across New Zealand that dole out instant rewards to consumers who use the Heineken Live mobile app.
With each visit to a Heineken venue, app users are able to collect Heineken Status Points and Venue Points, which can be redeemed for everything from VIP tickets to special food and drink vouchers, helicopter rides and more. In total, there's about US $355,320 worth of rewards available during the first six months of the program.
As a reward for getting out and exploring the country, Heineken promises to keep the experiences coming with more exciting incentives. Heineken New Zealand’s marketing manager Taylor Green says: "Imagine being out with your friends on a Friday night and getting a notification on your phone saying there’s a helicopter booked to take you to an amazing party on the other side of the city."
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
Trend Themes
1. Bluetooth Low Energy Bar Beacons - Enhance customer experiences by incorporating Bluetooth Low Energy bar beacons that offer instant rewards and incentives.
2. Mobile App Loyalty Programs - Develop mobile app loyalty programs that allow users to collect points and redeem them for exclusive rewards and experiences.
3. Location-based Rewards - Implement location-based rewards systems to encourage customers to visit specific venues and engage with the brand.
Industry Implications
1. Hospitality - Integrate Bluetooth Low Energy bar beacons and mobile app loyalty programs in the hospitality industry to attract and retain customers with personalized rewards and experiences.
2. Retail - Apply location-based rewards systems in retail to drive foot traffic to stores and incentivize customer purchases.
3. Entertainment - Utilize Bluetooth beacons and mobile app loyalty programs in the entertainment industry to offer exclusive experiences and rewards that enhance customer satisfaction and engagement.