A recently announced BAPE fragrance will be the first venture into aromatics from the iconic Japanese apparel and accessories brand. The premier fragrance from A Bathing Ape is contained within a transparent glass bottle shaped like the instantly recognizable BAPE head logo. The featured scent is rooted in notes of sandalwood, which may bring back visceral memories of the Pacific.
The intriguing venture into the realm of fragrance is a seemingly unexpected move from a streetwear brand with a global reputation, but it makes sense that the brand would seek to establish a sensory-driven signature experience.
The inaugural BAPE fragrance will be available beginning March 5, 2016, and will be sold at select retailers, such as cult fashion destination colette in Paris.
Iconic Streetwear Fragrances
The BAPE Fragrance is a First for the Japanese Clothing Brand
Trend Themes
1. Streetwear Fragrances - Business professionals can explore the opportunity of creating unique fragrances for streetwear brands.
2. Brand Diversification - There is an opportunity for business professionals to help established brands expand their product offerings into unexpected areas, such as the fragrance industry.
3. Sensory-driven Experiences - Business professionals can capitalize on the trend of creating sensory-driven brand experiences, like the BAPE fragrance, to enhance customer engagement.
Industry Implications
1. Streetwear - Business professionals in the streetwear industry can explore the potential of incorporating fragrances into their product portfolios to cater to consumer preferences.
2. Fashion - Opportunities exist for business professionals in the fashion industry to collaborate with fragrance brands to create signature scents that enhance their brand experience.
3. Retail - Retailers can take advantage of the introduction of streetwear fragrances by offering them in-store, creating a unique selling point for their customers.