Staying true to its brand ideology, the Bandulu SS 2014 collection is a mixture of high-end influences and working class aesthetic cues, particularly those that revolve around an artistic lifestyle.The lookbook is especially reflective of its creative objective, featuring models outfitted in protective boxing headgear and paint-splattered sweaters.
This is the sophomore collection for the brand, and it focuses on refreshing pieces through its impressive attention to detail. Specifically, the pieces are updated using hand-sewn embroidery and ornate detailing, ensuring that each is unique and one-of-a-kind. The brand also enhanced its signature athletic silhouettes by using an expressive color gradient technique for a handful of pieces.
Overall, the Bandulu SS 2014 collection is well-suited for someone who can roll with the punches. It is available for purchase on Bodega.
Paint-Splattered Fighter Lookbooks
The Bandulu SS 2014 Lookbook Showcases a Fighting Spirit
Trend Themes
1. Artistic Lifestyle Fashion - Opportunity for traditional fashion brands to incorporate unique, artistic elements into their products and campaigns for a fresh appeal.
2. Handcrafted Fashion - The rise of hand-sewn embroidery and ornate detailing presents an opportunity in the artisanal fashion industry to appeal to consumers that prefer one-of-a-kind pieces over mass-produced items.
3. Expressive Color Gradient Technique - Other fashion and textile industries could incorporate the expressive color gradient technique to update traditional pieces, creating unique and visually striking products.
Industry Implications
1. Fashion - Traditional fashion brands should consider incorporating elements of unique subcultures, artistry, and skilled craftsmanship into their products to appeal to consumers seeking something more personalized and purposeful.
2. Artisanal Fashion - The Bandulu SS 2014 collection presents an opportunity for artisanal fashion brands to promote unique, handcrafted pieces with ornate detailing and embroidered designs.
3. Textile Industry - The expressive color gradient technique can be adopted by the textile industry to update traditional pieces into visually striking products that appeal to a wider consumer base.