Bandai's 'Bananas' toy range is launching for the holiday season this year and it promises to capture the hearts of kids with food-themed collectibles that contain a surprise inside.
While there are some popular surprise-inside toys that require kids to crack open eggs or spheres, the scented skin on the Bananas must be peeled to reveal a bunch of toys to play with—like a "Crushie" character, two small squeezable friends, decorative stickers, a collector sheet and a vine to display groups of the collected character toys.
The Bananas can be easily attached to a backpack and resealed for trading with friends. In all, there are 24 Crushie friends to collect from Bandai's Bananas, which includes Rare and Ultra Rare Crushies.
Scented Surprise-Inside Toys
Bandai's 'Bananas' Combine the Joy of Collectible and Surprise Toys
Trend Themes
1. Scented Surprise-inside Toys - The trend of scented surprise-inside toys that require peeling is on the rise, providing opportunities for companies to innovate in this growing market.
2. Food-themed Collectibles - The popularity of Bandai's 'Bananas' toy range shows a growing trend in food-themed collectibles that offer a surprise factor, creating potential for more companies to follow suit and generate similar offerings.
3. Backpack-friendly Toys - As toys become more portable, with the Bananas range able to be attached to backpacks, there is a growing trend for backpack-friendly toys that can be taken on the go impacting the toy industry.
Industry Implications
1. Toy Industry - The toy industry has an opportunity to create more scented surprise-inside toys that require peeling, expand food-themed collectibles offerings, and make toys more portable for on-the-go kids.
2. Fashion Industry - The fashion industry could leverage backpack-friendly toys and create fashionable accessories to make these toys even more appealing to children.
3. Marketing Industry - The marketing industry has the potential to partner with toy companies to create backpack-friendly toys with collectible merchandise that can be used for brand promotion and advertising purposes.