Some of my best friends from college were a part of New England sailing and rowing clubs, so I instantly recognized this aesthetic in the Band of Outsiders Spring 2011 men's presentation at the 2010 Mercedes-Benz Fashion Week. From casual striped shirts to effortless, comfortable shorts, New England has it down when it comes to fashionable sportswear.
See more shots of the Band of Outsiders Spring 2011 collection above.
Implications - Where menswear was once uniform, the rise of individuality has resulted in the emergence of a variety of styles that are catered to different lifestyles and personal tastes. Styles for the businessman range from preppy to classic, while more casual styles reflect more carefree lifestyles.
Sailing Club Menswear
Band of Outsiders Spring 2011 Men's Collection Channels New England Prepster
Trend Themes
1. Individualized Menswear - The rise of individuality has resulted in the emergence of a variety of styles that are catered to different lifestyles and personal tastes.
2. Sportswear Revamp - Effortlessly comfortable shorts and striped shirts have been modified and given a fashionable twist to cater to the modern lifestyle.
3. Preppy Classicism - Preppy fashion choices are being embraced by businessmen, and are transforming into a classic look that maintains an overall preppy aesthetic.
Industry Implications
1. Fashion Industry - The individualized fashion trend needs to be explored and catered to the modern man's personal tastes and unique lifestyles.
2. Sportswear Industry - Sportswear needs to be designed to be comfortable yet stylish to meet the needs of modern individuals who want to easily transition from sports to casual wear.
3. Business Consulting Industry - Business consultants can help professionals embrace the preppy classicism look and adapt to the new trend of fashionable sportswear in the professional setting.