I am usually fine with hitting the sack in a pair of boxers and an old t-shirt but I do like these Band of Outsiders pajamas. The relatively young clothing line is offering the PJs exclusively through Opening Ceremony.
This shoot shows some pretty cool-looking sleepwear that some may be tempted to wear outside of the bedroom. With the model rocking a baseball cap and mid-cut moccasins instead of slippers, that just may be the designer's intent.
After writing about the Band of Outsiders pajamas, I think it's time for a nap.
Hipster Pajamavertising
Band Of Outsiders' Exclusive Pajamas for Opening Ceremony
Trend Themes
1. Pajama Fashion - Designers are taking pajamas to a new level by creating stylish and versatile loungewear that can be worn outside the bedroom.
2. Casualization of Fashion - The trend towards comfortable and casual clothing is continuing to grow with more designers offering pajamas as a fashionable option for daily wear.
3. Collaborative Marketing - Designers are collaborating with retailers like Opening Ceremony to offer exclusive collections, generating buzz and sales.
Industry Implications
1. Fashion - Fashion brands are creating new lines of fashionable yet comfortable clothing, such as pajama-inspired loungewear, to tap into the growing demand for casual and versatile fashion.
2. Retail - Retailers are partnering with fashion designers to offer exclusive collections that attract new customers and generate buzz and sales.
3. Marketing - Collaborative marketing efforts, such as partnering with retailers to offer exclusive collections, can help fashion brands increase brand visibility and drive sales.