The Banana Republic Spring/Summer 2012 campaign advertisements feature Canadian supermodel Coco Rocha. Rocha lights up the eccentric production amid a saturated background, dripping in blue, red and yellow tones. The sunlit captures take shoppers on a tropical getaway, replete with a crystal clear swimming pool and mountainous hillsides.
Coco Rocha has been causing quite a stir in the fashion industry. Her strict anti-nudity policy has turned the modeling market on its head, leading publishers and stylists to question the morality of numerous high-fashion productions. Her stance is one that has been seldom voiced by her contemporaries, leading her work to stand out even further than it already does.
These snapshots for the Banana Republic 'Trina Turk Collection' are excessively vibrant. Colorful patterned dresses are emphasized here, along with lively summertime backdrops. Rocha's fiery red hair furthers the animated display.
Saturated Fashion Campaigns
The Banana Republic Spring/Summer 2012 Rocha Ads are Animated
Trend Themes
1. Colorful Fashion Campaigns - Opportunity to disrupt traditional fashion campaigns by incorporating vibrant and lively backdrops, showcasing colorful patterns and designs.
2. Modeling Industry Morality - Disruptive innovation opportunity to address the morality of high-fashion productions and advocate for stricter guidelines, as exemplified by Coco Rocha.
3. Anti-nudity Movement - Disruptive innovation opportunity to challenge the conventional use of nudity in the modeling industry, following Coco Rocha's strict anti-nudity policy.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to incorporate vibrant and colorful displays in their campaigns to attract and engage customers.
2. Fashion Publishing - Opportunity for fashion publishers and stylists to reevaluate the morality of high-fashion productions and consider stricter guidelines in response to Coco Rocha's influence.
3. Modeling Agencies - Opportunity for modeling agencies to promote and support the anti-nudity movement in the industry, potentially disrupting the conventional use of nudity in high-fashion productions.