The Bamboo Loop photo app adds a personalized touch to messaging; the ability to custom-edit and add photos.
Bamboo Loop allows users to create image messages that are similar to specialty-made cards. The user uploads a photo onto the app, goes through a series of editing features -- paper backgrounds, writing fonts, paint brushes and filters -- and then sends it to as many friends as they'd like. While the Bamboo Loop app might be sounding a lot like SnapChat, Bamboo is different in the sense that users can send back and forth the same image, called a 'loop,' and add to, re-edit and in a sense, carry a conversation entirely through one image.
While there are so many options to go through, Bamboo Loop is well-organized and lets the user go through each one individually in a clutter-free format. The simplicity of the app is great because it makes it seem like the user spent ages editing and customizing a photo, while in reality, it took less than a minute to put together.
Personalized Photo Messaging Apps
The Bamboo Loop App Lets Users Customize Messages with Photos
Trend Themes
1. Personalized Photo Messaging - There is an opportunity for photo messaging apps to embrace personalization by allowing users to edit and customize their photos before sending them to friends.
2. Specialty-made Cards - There is an opportunity for greeting card companies to embrace personalized photo messaging by incorporating similar editing features and filters, allowing consumers to send truly customized messages.
3. One-image Conversations - There is an opportunity for messaging apps to create new ways for users to have conversations entirely through one image or 'loop', allowing for a more unique and personalized experience.
Industry Implications
1. Photo Apps - The photo app industry can capitalize on the trend of personalized photo messaging by incorporating similar editing features and filters, allowing users to create truly customized messages.
2. Messaging Apps - The messaging app industry can embrace the trend of one-image conversations by creating new features that allow users to carry on conversations through a series of edited images.
3. Greeting Card Companies - The greeting card industry can capitalize on the trend of personalized photo messaging by creating new cards that allow consumers to add their own custom photos and edits before sending to friends and family.