Balmain's three-step system is a luxe solution for thinning hair or hair loss and it stimulates new growth with a Bodifying Shampoo, a Bodifying Conditioner and an Activating Scalp Treatment. With its research, the brand determined that two-thirds of men are affected by hair loss by the age of 38, and about 85 percent by the age of 50—and this is often a result of high levels of dihydrotestosterone (DHT), a male steroid hormone. The brand's Stimulating Complex (Procapil, caffeine and menthol) helps to prevent DHT from forming.
The Balmain Hair Couture Balmain Homme product trio shares not just a luxe hair care experience with targeted formulas but also the alluring, signature scent of Balmain Homme: bergamot, amber and grounding sandalwood.
Luxe Hair Growth Systems
Balmain's Three-Step System Luxuriously Stimulates New Growth
Trend Themes
1. Luxe Hair Growth Systems - Luxurious hair growth systems are becoming more popular as consumer demands for effective and luxurious hair care options increase.
2. Preventing Hair Loss with Stimulating Complex - The use of a stimulating complex in hair care products to prevent hair loss caused by male steroid hormone dihydrotestosterone presents an innovative opportunity.
3. Targeted Formulas for Thinning Hair - The development of targeted formulas for thinning hair provides an opportunity for the hair care industry to cater to a specific consumer need.
Industry Implications
1. Hair Care - The hair care industry can benefit from creating effective and luxurious solutions for hair loss and thinning hair.
2. Beauty - The beauty industry can incorporate innovative hair growth technology and products to their offerings to cater to a wider audience.
3. Men's Grooming - The men's grooming industry can increase its product line by offering targeted solutions for male pattern baldness using stimulating complexes.