Many of the latest fashion collections are making their debut virtually with everything from immersive videos to video games, including the Balenciaga Fall 2021 collection. The collection is set to be shared with a playable experience called Afterworld: The Age of Tomorrow, which is touted as an "allegorical adventure" set in the year 2031. Within the game, hero avatars will move through different zones to complete various tasks and interactions. Full of high-tech themes and futuristic styles, the collection helps to immerse players in a digital world.
Fortunately for fashion fans who may not necessarily consider themselves gamers, Afterworld: The Age of Tomorrow will be playable through browsers.
No matter how fashion brands are choosing to present their latest collections, they are doing so with interactivity in mind.
Video Game Runway Shows
The Balenciaga Fall 2021 is Debuting in Afterworld: The Age of Tomorrow
Trend Themes
1. Virtual Fashion Shows - Fashion brands are presenting their latest collections virtually with immersive experiences like video games, offering a new way for customers to engage with and experience fashion.
2. Playable Fashion Experiences - Fashion collections are being shared with playable experiences, allowing customers to interact with the brand and its products in a gamified format.
3. High-tech Fashion Presentations - Fashion brands are incorporating high-tech themes and futuristic styles into their virtual presentations, creating a digital world for customers to explore.
Industry Implications
1. Fashion - The fashion industry is embracing virtual fashion shows and playable experiences to showcase their latest collections and drive customer engagement.
2. Gaming - The gaming industry is collaborating with fashion brands to create immersive fashion experiences within video games, blurring the lines between fashion and gaming.
3. Technology - The technology industry is providing platforms and tools to enable fashion brands to create interactive and high-tech fashion presentations, offering innovative solutions for virtual fashion shows.