London-based fashion imprint EVERPRESS introduces its new Balance capsule that is meant to support and champion the Trans and Non-Binary community. Every single t-shirt in the capsule is designed by a different trans creative in the UK.
Speaking about the new range, Mya Mehmi states that "I’m so, so excited and proud to be introducing "Balance," which focuses on supporting the Trans and Non-Binary community. We deserve it. In a world where the average life expectancy of a Trans woman of color is 35 years old – and Trans folk are twice as likely as cis folk to experience abuse and harassment in their daily life – we need your support and attention now more than ever."
Inclusive Supportive Graphic Apparel
EVERPRESS' Balance Capsule Highlights Inclusivity in the UK
Trend Themes
1. Inclusive Apparel - Creating clothing designs that reflect and celebrate different communities can help foster inclusivity and promote social change.
2. Trans and Non-binary Representation - Providing a platform for Trans and Non-Binary individuals to showcase their creative talents can help increase visibility and representation within the fashion industry.
3. Socially Responsible Fashion - Integrating social issues and causes into clothing designs can appeal to consumers who are seeking to support socially responsible and ethical brands.
Industry Implications
1. Fashion Industry - Fashion brands can embrace inclusivity by designing and producing clothing that reflects and celebrates diversity, while supporting underrepresented communities.
2. Creative Industries - Providing opportunities for marginalized communities to showcase their creative talents can help foster diversity and representation across various industries.
3. Social Impact Industry - Incorporating social issues and causes into product designs can help create positive social and environmental impact, and appeal to consumers who prioritize buying from ethical and socially responsible brands.