At the tail end of 2021 iconic baking brand Fleischmann’s announced the launch of BakeGood.ca, a new online hub designed to connect Canadian bakers of varying skill levels and provide them with access to a range of baking-related resources.
According to the company, the aim of the new platform was twofold: to create resources where bakers could enhance their technical skills through free video tutorials created by Canadian pros and, at the same time, provide aspiring bakers with a communal space to connect with one another and try out new recipes.
Key to the new platform is an education series called Bake Good Academy, in which a range of accomplished bakers, chefs, and influencers share their own baking tips and tricks for both seasonal and year-round treats.
"The past year and a half has revealed a renewed passion for baking in Canadians," says Sandro D’Ascanio, General Manager, ACH Food Companies, Canada. "The purpose of BakeGood is to form a community around this shared passion, somewhere that beginner, experienced, and all those bakers in between can become the best bakers they can be — together."
Educational Baking Platforms
Fleischmann's Launches Social Baking Site For Canadians, BakeGood.ca
Trend Themes
1. Online Baking Education - Opportunity for other baking brands to launch online learning platforms to educate and connect with aspiring and skilled bakers.
2. Community-driven Baking - Potential for new social media platforms and apps to facilitate community-driven baking experiences and build a community around shared baking passions.
3. Celebrity Chef-led Baking Tutorials - Opportunity for other food brands to collaborate with celebrity chefs and influencers to create online baking education and recipe sharing platforms.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry could leverage online baking education and community-building to connect with customers and promote their brand.
2. E-learning - Opportunity for the e-learning industry to develop platforms and tools for baking education, partnering with baking brands and chefs to create interactive baking courses.
3. Social Media - Social media companies could further facilitate community-driven baking experiences through features such as targeted recipe sharing, online contests, and virtual events.