The Boardwalk Food Company makes a flavorful assortment of popper and pretzel baking mixes that appeal to foodies, especially those who are interested in learning how to bake with beer.
Packaging for the Craft Beer Pretzel and Craft Beer Popper Mixes say: "just add beer." With the baking process simplified, The Boardwalk Food Company aims to make the selection process just as easy by narrowing down a few choices for consumers. For instance, a plain Popper Mix from the brand can be enhanced with a banana bread beer or for a completely different flavor, pumpkin ale.
Naturally, these bite-sized beer-infused finger foods would have appeal to craft beer enthusiasts who would be able to enjoy these baked snacks alongside a cold brew.
Boozy Baking Mixes
The Boardwalk Food Company Suggests Creative Ways to Bake with Beer
Trend Themes
1. Craft Beer Baking - Exploring the use of beer in baking, creating unique flavors and experiences.
2. Simplified Baking Process - Streamlining the baking process by providing easy-to-use baking mixes.
3. Food and Beverage Pairing - Promoting the idea of pairing baked goods with specific types of beer for enhanced flavor profiles.
Industry Implications
1. Craft Beer - Craft beer breweries can capitalize on the trend by collaborating with baking mix companies to create specialized products.
2. Baking Mixes - Baking mix companies can develop and market innovative beer-infused mixes to cater to the growing interest in craft beer baking.
3. Food and Beverage Retail - Retailers can curate and promote popper and pretzel baking mixes along with craft beers, creating a new category for food and beverage pairing experiences.