The Bajaj V is a motorcycle that is partly constructed out of recycled metal sourced from India's first aircraft carrier, the INS Vikrant -- which had ended up in the scrapyard after being decommissioned from active duty.
This elegant motorbike is powered by an air-cooled single-cylinder 149.5 cc motor that is already in use in several other Bajaj motorbikes. The bike features a steel double cradle frame and offers a basic suspension and brake setup which makes it ideal for budget commuting.
Clearly, the big highlight of the Bajaj V is the fact that is features metal from the INS Vikrant, an aircraft carrier that gained legendary status for its role in the liberation of Goa from Portuguese Imperialists and the India-Pakistan War of 1971. This motorbike appeals to the patriotic sensibilities of young Indian men, who are the target demographic for this bike.
Aircraft Carrier Metal Motorbikes
The Bajaj V Motorbike is Made Of Metal From An Aircraft Carrier
Trend Themes
1. Recycling Metal - Opportunity for creating more products sourced from recycled metal and tapping into consumers' desire for environmentally-friendly products.
2. Heritage Marketing - Opportunity for businesses to infuse products with historical and cultural significance to appeal to consumers' sense of patriotism and nostalgia.
3. Budget Commuting - Opportunity for companies to market affordable and basic transportation options to price-conscious consumers, particularly in emerging markets.
Industry Implications
1. Motorcycle Manufacturing - Using recycled metal to create motorcycles and infusing them with historical significance, as well as appealing to the budget consciousness of consumers.
2. Sustainability - Utilizing recycled metal in various products and marketing them as environmentally-friendly to cater to consumers' growing concern for sustainability.
3. Historical Tourism - Opportunity for businesses to capitalize on historical events and landmarks to attract tourists by showcasing their significance in their products.