JWT London created a sexy lippalicious commercial for popular alcoholic beverage, Baileys.
With the tagline, "Listen to your lips," the spot features luscious red lips responding to droplets of Baileys Irish Cream with musical notes.
The commercial is directed by Marco Spier & Marie Hyon with creative directors Adam Scholes & Hugh Todd, and art directors Ronnie Vlcek & Bruno Xavier.
Implications - The featured trend appeals to more than one lifestyle because of its simplicity. Advertisements that do not focus on specific groupings or individuals may have a better chance of gaining a wider fan base and consumer loyalty because no one feels left out and the advertisement isn't just appealing to one solitary group.
Lippalicious Commercials
Baileys "Listen To Your Lips"
Trend Themes
1. Personalized Advertising - Businesses can capitalize on the trend of appealing to a wider fan base by creating personalized advertisements that resonate with diverse audiences.
2. Multisensory Marketing - Brands can explore the use of multiple senses, like sound and visuals, to create engaging and memorable advertising experiences.
3. Inclusive Messaging - There is an opportunity for brands to embrace inclusive messaging that appeals to a broader range of consumers, fostering a sense of belonging and loyalty.
Industry Implications
1. Beverage - The beverage industry can leverage personalized advertising and multisensory marketing to create unique and memorable campaigns that resonate with diverse consumer preferences.
2. Advertising - The advertising industry can embrace inclusive messaging by creating campaigns that appeal to a broader range of audiences, resulting in increased consumer loyalty and brand affinity.
3. Consumer Goods - Brands in the consumer goods industry can tap into the trend of inclusive messaging to create a sense of belonging among consumers and foster strong brand loyalty.