Over the last few years, people have stayed closer to home and turned their dwellings into multipurpose spaces for everything from work and education to entertainment—and Hen Up is bringing backyard concerts to chicken owners. Hen Up Organic Food for Chickens is partnering with chicken owners to introduce the first-ever concert exclusively for chickens, Coopstock. With this event, the brand recognizes that chickens rely on stimulation and engagement.
There are concert hosts across the United States that will be participating in Coopstock, including Lina Forrestal from Flemington, N.J. and her 33 hens and Amanda Heck in Nashville, Illinois with a dozen of her hens. For those who want to host their own event, Hen Up curated a Coopstock playlist on Spotify so that other backyard chicken owners can support their own flock in a fun way.
Chicken Coop Concerts
Hen Up is Hosting Backyard Concerts for Chicken Owners
Trend Themes
1. Backyard Entertainment - Companies could innovate by creating more unique forms of entertainment designed specifically for people's homes.
2. Pet-centered Activities - Businesses could explore more activities designed to engage and stimulate pets and animals, particularly those kept as companions in people's homes.
3. Customized Playlists - Innovation opportunities may exist for businesses that create personalized playlists to engage and stimulate people and their pets.
Industry Implications
1. Animal Products - Companies that sell animal products could consider incorporating forms of entertainment to better engage their customers and their animals.
2. Entertainment - Companies in the entertainment industry could leverage the trend towards backyard entertainment and create more intimate, unique forms of performances and events for people.
3. Pet Services - Businesses in the pet services industry could explore opportunities to create more experiential activities for pets, especially those that capitalize on their natural instincts and behaviors.