Famous models like Kendall Jenner and Gigi Hadid weren't the only celebrities on the runway at the Balmain X H&M show, as the Backstreet Boys performed a finale set. Sporting Balmain x H&M pants, jackets and V-necks, the beloved boy band finished off the show with a burst of 90s fever.
Prior to the "Backstreet's Back" performance, the high-fashion models walked the immense runway, criss-crossing across the concrete stairs and walkways in an almost never-ending cycle. At a rather fast pace, models like Victoria's Secret's Alessandra Ambrosio wowed the audience with the luxurious clothing. The collection featured a lot of black and gold with zippers, leather and sheen.
As clothing that uses satin and glitter can appear to be of different levels of quality, there was certainly a mix. However, the fact that the Backstreet Boys performed will likely be what stuck out to the Millennials at the New York City show.
Boy Band Runway Shows
The Backstreet Boys Performed in the Finale of the H & M and Balmain Show
Trend Themes
1. Model-musician Collaborations - The integration of famous musicians performing at high-fashion runway shows presents an opportunity for brands to attract a wider audience and create unique experiences.
2. Nostalgia-inspired Fashion - The resurgence of 90s fashion in runway collections taps into Millennials' fondness for nostalgia, offering brands a chance to capitalize on trend-driven consumer preferences.
3. Luxury Streetwear - The fusion of high-end fashion with casual streetwear elements allows designers to target a younger demographic seeking trendy yet comfortable clothing options.
Industry Implications
1. Fashion - The fashion industry can explore partnerships with musicians to create memorable runway shows that generate buzz and increase brand visibility.
2. Music - The music industry can leverage collaborations with fashion brands to reach new audiences and enhance their brand image through fashion-forward performances.
3. Event Management - Event management companies can cater to the growing demand for experiential fashion shows that combine live music performances with unique runway experiences.