Fashion imprint Pièces Uniques introduces its latest range designed for the Spring/Summer 2022 season and it comes in the form of the back to school collection. It captures that feeling of heading back to school after a summer holiday. There are three items that make up the capsule, done in white color for a crisp look.
The leading item in the seasonal range is the varsity jacket detailed with a Pièces Uniques university motif and a flying fish emblem that celebrates founder Edmond Luu's childhood by the water and wild animals. The same fish motif can be seen detailing a graphic tee before being rounded out by a military shirt that is full of tonal details.
Collegiate-Inspired Spring Streetwear
Pièces Uniques Delivers the SS22 back to school Collection
Trend Themes
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Collegiate-inspired Streetwear — There is an opportunity to disrupt the traditional college merchandise market by creating more stylish and fashion-forward options.
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Back-to-school Capsules — There is an opportunity to create seasonal collections that capture the excitement of going back to school, with unique designs and themes for each season.
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Graphic Tees with Meaningful Motifs — There is an opportunity to create graphic tees with motifs that have personal significance to the brand or founder, adding an extra layer of meaning to the product.
Industry Implications
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Fashion — Fashion brands can capitalize on the trend of collegiate-inspired streetwear by creating stylish, high-quality collections that appeal to a wide audience.
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Merchandise — Colleges and universities can disrupt the traditional college merchandise market by partnering with fashion brands to create more fashionable, trendy options for students.
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Marketing — Marketing agencies and departments can utilize the trend of back-to-school capsules to create memorable seasonal campaigns that resonate with consumers.