Fashion imprint Pièces Uniques introduces its latest range designed for the Spring/Summer 2022 season and it comes in the form of the back to school collection. It captures that feeling of heading back to school after a summer holiday. There are three items that make up the capsule, done in white color for a crisp look.
The leading item in the seasonal range is the varsity jacket detailed with a Pièces Uniques university motif and a flying fish emblem that celebrates founder Edmond Luu's childhood by the water and wild animals. The same fish motif can be seen detailing a graphic tee before being rounded out by a military shirt that is full of tonal details.
Collegiate-Inspired Spring Streetwear
Pièces Uniques Delivers the SS22 back to school Collection
Trend Themes
1. Collegiate-inspired Streetwear - There is an opportunity to disrupt the traditional college merchandise market by creating more stylish and fashion-forward options.
2. Back-to-school Capsules - There is an opportunity to create seasonal collections that capture the excitement of going back to school, with unique designs and themes for each season.
3. Graphic Tees with Meaningful Motifs - There is an opportunity to create graphic tees with motifs that have personal significance to the brand or founder, adding an extra layer of meaning to the product.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of collegiate-inspired streetwear by creating stylish, high-quality collections that appeal to a wide audience.
2. Merchandise - Colleges and universities can disrupt the traditional college merchandise market by partnering with fashion brands to create more fashionable, trendy options for students.
3. Marketing - Marketing agencies and departments can utilize the trend of back-to-school capsules to create memorable seasonal campaigns that resonate with consumers.