Espresso is often associated with older generations, but Bach Espresso takes a more youthful approach to packaging that is likely to draw in a younger generation. Featuring bold colors and laid-back illustrations, the packaging is designed by the Coats Design company in New Zealand and totally exudes the carefree lifestyle that natives to the island express.
When I think of espresso, images of mature individuals sipping the stuff on patios and in the company of friends is what comes to mind. It's interesting -- and refreshing -- to see a a brand like Bach Espresso that is attempting to break down that perceived notion and help make the dark beverage more appealing to younger consumers looking for a caffeine fix.
Bodacious Coffee Bean Branding
Bach Espresso Packaging Has a Simplistically Youthful Design Scheme
Trend Themes
1. Youthful Espresso Packaging - Creating espresso packaging designs with a youthful and bold aesthetic to attract younger consumers.
2. Breaking Stereotypes in Coffee Branding - Challenging traditional perceptions of coffee consumption by creating packaging that appeals to a wider demographic.
3. Expressing Carefree Lifestyle Through Design - Using packaging design to evoke a sense of ease and laid-back lifestyle associated with coffee consumption.
Industry Implications
1. Packaging Design - Exploring innovative designs that can transform the image and appeal of products like coffee through branding.
2. Coffee and Beverages - Finding new ways to target and engage with younger consumers through branding and product offerings.
3. Consumer Goods - Examining how a shift in packaging design can disrupt traditional perceptions and drive consumer interest in different age groups.