The Baby Phat Spring 2011 Collection takes the brand in a fresh direction. The neutral color palette and pale yellows accents are playful and clean. Usually the diva-esque clothing line features logos galore and plenty of bling, but this collection looks more refined.
A combination of street chic and high fashion, the label takes a casual turn for the upcoming season. The Baby Phat Spring 2011 Collection is feminine and totally fabulous.
Implications - While throughout history many women were expected to behave as conservative ladies, womanhood now embraces a flirty feminine mystique. Companies that market towards women should always use fun-loving displays of sisterhood as opposed to more serious, dated displays that were once favored.
Dance Party Diva Ads
The Baby Phat Spring 2011 Collection is Fresh and Feminine
Trend Themes
-
Feminine Chic Clothing — A trend towards feminine clothing with playful color palettes and refined styles.
-
Sisterhood Marketing — A trend towards fun-loving displays of sisterhood in marketing towards women.
-
Street Chic High Fashion — A trend towards combining street chic and high fashion for a casual yet stylish look.
Industry Implications
-
Fashion — There is a disruptive innovation opportunity for fashion companies to incorporate more playful, feminine styles into their spring collections.
-
Marketing — There is a disruptive innovation opportunity for marketing companies to shift towards more fun-loving displays of sisterhood when marketing towards women.
-
Retail — There is a disruptive innovation opportunity for retails stores to incorporate street chic high fashion into their inventory to appeal to a wider range of customers.