Oh my long john, this is just too cute! This red one-piece for toddlers has a little bum flap that says, "My First Christmas."
Somehow it doesn't make sense, considering the phrase, that the long johns is geared toward 0-24 month olds, which is why they offer a customized alternative, up to 30 characters.
"Wild West cowboys loved long johns for riding the range; little cowpokes will love them for riding through the house," RedEnvelope described. "Ours have the traditional back flap, as well as snaps down the front and on the inside legs."
The red, 100% knit cotton long john are embellished with gold stitching around the collar, sleeves and legs and have a little bear on the bum flap next to the text.
If you're thinking this couldn't possible be a trend, you obviously didn't see our hot post on custom long johns:
Baby Long Johns
RedEnvelope for Little Ones
Trend Themes
1. Custom Baby Clothing - Opportunity to offer personalized baby clothing, such as customized long johns with up to 30 characters.
2. Traditional-inspired Baby Fashion - Embracing nostalgic designs and features, like the traditional back flap and gold stitching, for modern baby clothing.
3. Novelty Baby Apparel - Creating unique and playful baby clothing, such as long johns with adorable bear embellishments and funny phrases.
Industry Implications
1. Baby Clothing - Disruptive innovation opportunity to offer innovative and personalized baby clothing options.
2. Fashion Retail - Opportunity for retailers to tap into the demand for traditional-inspired, nostalgic designs in baby fashion.
3. Children's Apparel - Innovative and novelty baby apparel presents a disruptive opportunity within the children's clothing industry.