In an effort to make carrots as coveted as a bag of barbecue chips, the Baby Carrots Campaign will be repackaging baby carrots in the form of junk food.
Crispin Porter + Bogusky, a high-profile ad agency is dishing out $25 million to drive up carrot sales with this campaign. Featuring a variety of online ads, an iPhone app, along with this junk food-packaged item being served in vending machines, this campaign hopes to promote healthy eating for the younger population.
Junk Food Vegetables
The Baby Carrots Campaign Aims to Help Kids Eat Healthier
Trend Themes
1. Junk Food Packaging - Opportunity for companies to repackage healthy foods in the form of junk food to appeal to young consumers.
2. Healthy Eating Campaigns - Potential for ad agencies to invest in campaigns promoting healthy eating habits to aid public health initiatives.
3. Mobile Apps for Healthy Eating - The development of mobile apps that encourage healthier food choices can help aid in the fight against childhood obesity.
Industry Implications
1. Food and Beverage - Innovative companies within the food and beverage industry can reposition their products to meet the needs of health-conscious consumers.
2. Advertising - Product packaging and advertising agencies can capitalize on the opportunity to promote healthier food choices to a younger audience.
3. Health and Fitness - Tech companies can create mobile applications and wearable devices to help promote healthy eating habits and thus creating disruption in the health and fitness space.