ZoomInfo reported that affiliate marketing platform Levanta achieved more than a 10x ROI by using ZoomInfo's B2B data across its go-to-market strategy, with the 'ZoomInfo Levanta' partnership helping the company close millions of dollars in total contract value.
Levanta, which connects e-commerce sellers on Amazon, Walmart and TikTok Shop with more than 50,000 creators, used ZoomInfo filters such as industry, revenue and job title to identify high-growth brands that fit its target customer profile. The company found that 75% of deals worth more than $20,000 in contract value required a direct call or text to close, relying on ZoomInfo's mobile contact data to reach decision-makers at key moments.
ZoomInfo shows how high-quality B2B data can help sales teams identify, reach and convert high-value prospects more effectively.
B2B Prospecting Platforms
Levanta Has Drove 10X ROI Using ZoomInfo's B2B Data Platform
Trend Themes
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Precision B2B Targeting — Granular company and contact data is reshaping prospecting by helping sales teams focus resources on accounts with the strongest revenue potential.
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Mobile-first Sales Outreach — Direct calls and texts are becoming critical conversion channels as B2B buyers respond to timely, personalized engagement outside traditional email workflows.
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Creator Commerce Enablement — Platforms connecting brands with creator networks are expanding affiliate marketing into a data-driven growth channel across major digital marketplaces.
Industry Implications
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Sales Intelligence — Advanced prospecting databases are creating new value by combining firmographic filters, buyer intent signals and verified contact access for revenue teams.
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Affiliate Marketing — Data-enriched partner discovery is strengthening affiliate ecosystems by matching e-commerce sellers with creators and high-fit commercial opportunities.
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E-commerce Technology — Marketplace-focused software is evolving around more sophisticated acquisition tools that support brands selling through Amazon, Walmart and TikTok Shop.