If you love beer, you will love it a hundred times more after reading "B is for Beer" by Tom Robbins. This alcoholic's guide to hilarity is written in the style of children's books. There are a whole bunch of wildly colorful and fun illustrations that will keep your attention after you’ve had a few.
This is one book that you probably won’t want to read to your kids at bedtime.
Implications - Children in the modern sphere are growing up faster than ever before. Products that cater to this hyper-fast development are appealing to those who want to feel more like adults. In order to appeal to these shoppers, companies could focus on creating more items that bridge the gap between childhood and adulthood.
Children's Beer Books
"B is for Beer" is a Kids' Picture Book for Adults
Trend Themes
1. Adult-themed Children's Products - There is a demand for adult-themed products that cater to the inner child in adults and are not necessarily for kids.
2. Parody Products - Creating parody products that are designed to appeal to adults and make them feel more youthful can be a disruptive innovation opportunity.
3. Humor-based Consumer Products - Humor-based consumer products like the 'B is for Beer' book can appeal to a wide audience and create a new market trend for adult-themed children's products.
Industry Implications
1. Publishing - Publishers can tap into the demand for adult-themed children's products by producing parody books and other humorous literature for adults.
2. Beverage - The beverage industry can create parody drinks that appeal to adults and add a humorous element to their product line.
3. Toy - Toy companies can develop parody toys that target adults and evoke nostalgia for their childhoods, which can be a disruptive innovation opportunity.