Shaz & Kiks is the new Ayurvedic-inspired haircare brand on the market. Founded by two sisters, the label relies on plant-based formulas that are powered by science-backed Indian herbs, oils, and flowers. In the beauty space, the duo explores and celebrates Indian heritage while bringing effective haircare that "modernizes age-old rituals and formulations."
The first product in the Ayurvedic-inspired collection is the Back To Your Roots scalp and hair prewash. The offering is formulated with 25 nutrient-dense ingredients that make it multi-functional. There is an option for both dry, frizzy, and curly hair, as well as flat, fine, and normal hair. From the amla, turmeric, and peppermint which stimulate blood flow to shikakai, tea tree, and neem which help to encourage hair growth and balance your scalp, the Ayurvedic-inspired haircare product also includes high-penetrating oils that "nourish from the inside," as well as lightweight oils that create a protective shield.
Ayurvedic-Inspired Haircare Brands
Shaz & Kiks Launched with a Plant-based Scalp and Hair Prewash
Trend Themes
1. Ayurvedic-inspired Haircare - Opportunity for brands to incorporate Ayurvedic principles and ingredients into their haircare products, offering a natural and holistic approach to haircare.
2. Plant-based Formulas - Opportunity for brands to develop haircare products with plant-based formulas that are gentle on the scalp and hair while providing effective results.
3. Modernizing Age-old Rituals - Opportunity for brands to leverage traditional beauty rituals and formulations from different cultures and adapt them to modern consumers, combining heritage with innovation.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty and personal care brands to incorporate Ayurvedic-inspired haircare products into their offerings, catering to consumers seeking natural and holistic solutions.
2. Haircare - Opportunity for haircare brands to explore the use of plant-based ingredients and develop products that promote healthy scalp and hair without the use of harsh chemicals.
3. Herbal Medicine - Opportunity for herbal medicine brands to expand their product lines into the beauty space, offering Ayurvedic-inspired haircare products that combine traditional herbs, oils, and flowers with modern science-backed formulations.