The AYR Summer 2014 Lookbook highlights some of the best styles coming hot off the press from the casual apparel brand. Airy garments that seem to float on the body ensure that the scorching weather that's just on the horizon (or that has arrived on the West coast) is bearable.
Although cruisewear often avoids anything formally structured to help keep things as casual and cool as possible, the AYR Summer 2014 Lookbook highlights how the modern woman with a strict schedule can stay comfortable while still looking office-ready. Cuts are kept modest and even the oxymoronic summer sweater makes an appearance to ensure that even though the days are hot that you won't catch a chill after sunset.
Able to blend well with existing pieces, the AYR Summer 2014 Lookbook highlights form by taking a backseat to your personality.
Sporty Cruisewear Collections
The AYR Summer 2014 Lookbook is Ready for the Beach or the Street
Trend Themes
1. Cruisewear Fashion - Opportunity for disruptive innovation: Create a sustainable and eco-friendly cruisewear collection using recycled materials.
2. Office-ready Casualwear - Opportunity for disruptive innovation: Develop a line of office-appropriate casualwear that combines comfort and style for modern professionals.
3. Versatile Summer Fashion - Opportunity for disruptive innovation: Invent a range of versatile summer garments that can be easily mixed and matched with existing wardrobe staples.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Introduce an online platform that uses AI to recommend personalized cruisewear fashion based on individual style preferences.
2. Textile - Opportunity for disruptive innovation: Develop advanced textiles that provide superior breathability and comfort for summer clothing.
3. Retail - Opportunity for disruptive innovation: Create a subscription-based clothing service that delivers curated office-ready casualwear directly to customers' doors.