AXE 'Wild' is a new range of body spray and body wash products that explores unconventional yet sophisticated fragrance pairings like Green Mojito & Cedar Wood and Fresh Bergamot & Pink Pepper. These unique scents were created to challenge category norms and offer something new to the brand's Gen Z target group of men ages 16 to 23.
To express the bold and energetic qualities of both of the new fragrances, AXE opted for packaging designs that are just as colorful as its scents—and did not shy away from using pink on the label for its Fresh Bergamot & Pink Pepper variety.
As consumers are looking for scents that are just as unique as they are, fragrances that are unconventional are helping to satisfy the demand for products that feel original and individual.
Exotic Body Sprays
AXE 'Wild' Explores Unusual Fragrance Pairings Like Bergamot & Pink Pepper
Trend Themes
1. Unconventional Fragrance Pairings - The trend of exploring unique and unexpected scent combinations creates opportunities for disruptive innovation in the fragrance industry.
2. Colorful Packaging Designs - The trend of vibrant and eye-catching packaging designs opens up potential for disruptive innovation in the beauty and personal care industry.
3. Individualized Products - The trend of satisfying consumer demand for unique and personalized products presents opportunities for disruptive innovation in the fragrance market.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the trend of unconventional fragrance pairings to create disruptive and standout products.
2. Beauty and Personal Care - The beauty and personal care industry can leverage the trend of colorful packaging designs to create disruptive and attention-grabbing products.
3. Customization - The customization trend creates opportunities for disruptive innovation in the fragrance market, allowing companies to offer individualized scents to consumers.