Nike continues to draw inspiration from the world of food with the latest Avocado colorway adorning its signature Dunk Low sneaker model. This iteration honors the fruit through its color palette as it boasts an entirely green hue throughout the silhouette.
There is a dark green making up most of the upper and ridged texture to reference the exocarp of the fruit. Pastel green is added by the Swoosh edges, the collar, and the interior lining to represent the pulp of the fruit, formed along with shaggy fabric to reinforce that inspiration. The insoles are detailed in brown to represent the pit of an avocado and complete with a logo that reads "Grown With Love From Nike U.S.A."
Fruit-Inspired Tonal Skate Sneakers
Nike's Dunk Low Sneakers Get an Avocado Colorway Update
Trend Themes
1. Food-inspired Sneaker Colorways - There is an opportunity for footwear brands to tap into the growing trend of food-inspired sneaker colorways, providing consumers with unique and playful designs.
2. Monochromatic Design - The use of a single color throughout a shoe provides a minimalist and simplistic design, offering a disruptive innovation opportunity for brands to experiment with new ways of presenting their products.
3. Sustainable Materials - With the growing consumer interest in sustainability, footwear companies could explore the use of more eco-friendly materials as a way to appeal to environmentally conscious customers while also reducing their carbon footprint.
Industry Implications
1. Athletic Footwear - The athletic footwear industry could take advantage of food-inspired colorways in order to attract a younger demographic who wants to stand out from the crowd.
2. Fashion Footwear - Fashion footwear companies could incorporate monochromatic design into their products to offer consumers a unique and modern look, disrupting the traditional design of footwear.
3. Sustainable Fashion - The sustainable fashion industry could explore the use of eco-friendly materials in footwear products, offering consumers a more sustainable way of consuming fashion while also reducing the environmental impact of the industry.