The AVIA 830 and 880 high-tops are being relaunched to bring back the quintessential 80s-style sneakers for avid collectors alike to incorporate into their wardrobe. The sneakers will call to mind the original versions that basketball players donned during the decade, and feature EVA and rubber midsoles, leather uppers and a large padded nylon tongue. Each of the high-top sneakers are positioned as perfect for avid fans of the decade to pick up and come packaged in shoe boxes that are exact replicas of the originals.
The AVIA 830 and 880 high-tops are limited to 500 and 1,000 examples, respectively, and are priced starting at $180. The sneakers come as part of a larger wave of reissued fashion styles that bring back retro footwear and garments.
Revived 80s-Style Sneakers
The AVIA 830 and 880 High-Tops Perfectly Mimic the Originals
Trend Themes
1. Revived 80s-style Sneakers - Opportunity to cater to the nostalgia of fashion consumers and provide limited-edition products.
2. Reissued Retro Fashion Styles - Opportunity for businesses to leverage nostalgia in marketing and offer retro products.
3. Limited-edition Products - Opportunity to create hype and exclusivity around products, driving demand and sales.
Industry Implications
1. Fashion Industry - Fashion brands can use reissued retro styles to cater to consumer nostalgia and gain a competitive edge.
2. Sportswear Industry - Opportunity to provide consumers with retro basketball sneakers and other 80s-inspired sportswear.
3. Retail Industry - Retailers can leverage limited-edition products to create a sense of urgency and exclusivity, encouraging consumers to make purchases.