Avery Dennison works on creating packaging and labeling materials and it recently created new collections in the department of wine and spirits. This effort is exercised to highlight the brand's story, bringing consumers on the journey that understands sustainability through processes that start at the winemaker to retailers, to the end user.
The new collection includes the Sensorial collection, the Black collection, and the Luminous collection. The Luminous series features glittery labels that reflect light and glisten on the shelves. The Black series aims to capture a sense of premium quality using structured labels and simplicity. The most notable collection is Sensorial -- it invites consumers to interact with its packaging through touch, sound, and smell. The patterned papers give the labels unique textures, some labels evoke light sounds by brushing through the surface, and other paper labels are made with trees that give off natural scents.
Sensorial Wine Labels
Avery Dennison Introduces New Wine Collections With Unique Labeling
Trend Themes
1. Sensory Packaging - Opportunity for brands to engage consumers through interactive packaging that stimulates touch, sound, and smell.
2. Premium Labeling - Potential for brands to create a sense of luxury and quality through structured labels and simple designs.
3. Eco-friendly Materials - Emerging trend of using sustainable materials, such as tree-based papers, for labels that emit natural scents.
Industry Implications
1. Wine and Spirits - Innovative labeling opportunities for wine and spirits brands to enhance their packaging and storytelling.
2. Packaging - Disruptive innovation potential in the packaging industry to incorporate interactive and sensory elements into product labels.
3. Printing and Materials - Opportunity for companies in printing and materials industry to create eco-friendly and visually appealing label solutions.