One of the most highly anticipated superhero movies is set to be in US cinemas on the 26th of April and fast food chain Jollibee honors the upcoming release with an advertising technique that pays tribute to the film — an Avengers-inspired poster.
The marketing strategy can be considered a direct effect of Internet culture. Earlier in the year, Marvel released a total of 32 new character posters to promote its 'Avengers: Endgame.' The launch was well-received in the digital landscape as users got creative and "turned the artworks into memes." Jollibee attempts to capture the attention of its consumers through social media engagement as well.
The fast food chain's Avengers-inspired poster boasts Jollibee's mascot, with the words 'Experience the Joy' added across.
Superhero-Themed QSR Posters
Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
Trend Themes
1. Superhero-themed Advertising - Opportunity for brands to tap into the popularity of superhero movies and engage with consumers through creative and visually appealing advertising campaigns.
2. Internet Culture-inspired Marketing - Utilizing Internet memes and viral content to create marketing strategies that resonate with consumers and generate social media engagement.
3. Crossover Promotion - Collaborating with popular movies or franchises to create promotional materials that appeal to a wide audience and increase brand exposure.
Industry Implications
1. Fast Food - Fast food chains can leverage superhero-themed advertising to attract customers, increase brand visibility, and differentiate themselves in a competitive market.
2. Entertainment - Movie studios and distributors can collaborate with brands to create crossover promotions, enhancing the marketing efforts of both parties and building hype for upcoming releases.
3. Marketing and Advertising - Marketing agencies can offer creative services to brands looking to tap into internet culture and develop engaging campaigns that resonate with target audiences.