Avarto's cardboard packaging was produced in collaboration with C&A, and serves as a packaging solution for the brands eCommerce efforts.
The brand realized it needed to re-design its shipping containers following consumer complaints of not being able to seamlessly open the package. "That's why we analysed our packaging concept along with Arvato, and have developed a functional design that will now display our C&A branding, even more prominently." said Knut Bruggemann, the head of eCommerce operations at C&A.
This eco-friendly re-design uses as little material and space as possible. Each time an order is placed, the brand's technology laser cuts the dimensions of the package, creating a bespoke box with little effort. The new design enables the company to cut down each box to the exact size needed which saves cost on material and optimizes the amount that can be shipped as less air is transported.
Eco-Friendly Shipping Solutions
Avarto's Cardboard Packaging is Cut to Fit Prior to Shipping
Trend Themes
1. Customized Packaging Solutions - Opportunity for companies to create eco-friendly packaging that is cut to fit each individual order, reducing waste and optimizing shipping capacity.
2. Laser Cutting Technology - Opportunity for companies to utilize innovative laser cutting technology to create bespoke packaging solutions, saving on material and resources.
3. Eco-friendly Ecommerce - Opportunity for companies to prioritize sustainability in their eCommerce operations, implementing eco-friendly packaging solutions and reducing their carbon footprint.
Industry Implications
1. Retail - Retailers can adopt customized packaging solutions to reduce waste and optimize their shipping capacity, leading to cost savings and improved sustainability practices.
2. Logistics - Logistics companies can utilize laser cutting technology to create bespoke packaging solutions that are optimized for each shipment, improving efficiency and reducing waste.
3. E-commerce - E-commerce companies can prioritize eco-friendliness in their packaging solutions, reducing their carbon footprint and appealing to environmentally conscious consumers.