British fashion imprint AELIZA presents its new Autonomy collection full of fresh new streetwear silhouettes that are made with architectural themes. To show off the new looks, the campaign takes place outdoors and builds on the elements of Mother Nature.
The entire theme has a relaxed feel which is defined by the shapes of the apparel -- this includes the cropped hoodies and ornamented hoodies. These are also detailed with mathematic graphics and lettering that reads "Pleasure" and "Purpose." Other visuals include the wooden sculpture graphics that are seen on the tees and technical elements that hit the vests with exposed pockets and velcro fastening. It is available to shop online at the brand's website.
Outdoor-Ready Graphic Streetwear
AELIZA Presents the Autonomy Collection of Outdoor Looks
Trend Themes
1. Architectural-themed Streetwear - An emerging trend in the fashion industry, architectural-themed streetwear offers a fresh and unique take on traditional street fashion, incorporating mathematical graphics and wooden sculpture visuals.
2. Outdoor-inspired Fashion Campaigns - As shown by AELIZA's Autonomy collection campaign, outdoor-inspired fashion campaigns create a relaxed and natural aesthetic, combining fashion with the beauty of Mother Nature.
3. Ornamented Hoodies - The inclusion of ornamented hoodies in AELIZA's Autonomy collection presents a disruptive innovation opportunity in streetwear, featuring unique designs with mathematic graphics and lettering.
Industry Implications
1. Fashion - Architectural-themed streetwear has the potential to disrupt the fashion industry, offering a new and captivating aesthetic for fashion enthusiasts.
2. Graphic Design - The use of mathematic graphics and wooden sculpture visuals in streetwear creates a disruptive innovation opportunity within the graphic design industry, merging fashion with art.
3. Outdoor Retail - Outdoor-inspired fashion campaigns, like AELIZA's Autonomy collection, open up opportunities for disruptive innovation within the outdoor retail industry, combining fashion with the natural beauty of the outdoors.